Lunar by Hasselblad

Hasselblad has announced a pioneering plan to launch ‘Lunar’, a state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera early next year.

Hasselblad’s advance into new market segments follows a ‘new-dawn’ technology collaboration agreement with Sony. The two iconic organisations will work together in ‘a merger of science and engineering talent’ aimed at achieving new technical and engineering breakthroughs ... more >>

Hasselblad H5D Camera

We've been shepherding the evolution of Hasselblad cameras for over half a century now. And we're far from through.

Hasselblad cameras have been the tools of choice of the world's best photographers for over half a century. Now, a new generation of photographers are seeing what Hasselblad cameras can add to their photography. In a more and more competitive ... more >>